Video is a genuine part of fractured search, particularly for product categories where people want to see something in use before buying. This service covers the writing and optimisation side of that: scripts, titles, descriptions and structure built to actually rank and hold attention. Filming and production are not part of this offering, so this only fits if you already have (or plan to bring in separately) someone to shoot the footage.
Get my free visibility auditA product demonstration video that actually shows the product solving a real problem, backed by a script built around genuine search terms, can capture demand that written content alone doesn't reach, particularly for visually demonstrable products (assembly, fit, texture, scale). The value here is entirely dependent on execution quality, though: a poorly shot, poorly edited video with a strong script still underperforms, which is exactly why filming and production aren't part of this offering. It only adds value paired with genuinely competent production.
Video scripts are built from the same keyword research and content strategy driving the written SEO work, targeting search questions already identified as worth answering, not a separate creative brainstorm. This keeps the work inside the "one core body of work, repurposed across channels" model rather than adding an entirely new research process. Because filming isn't offered, this service works best for clients who already have in-house or separately contracted video production capability and need the SEO and scripting side handled properly.
No. This service is scripting, on-page optimisation and YouTube-specific SEO only. You'll need your own filming and editing resource, whether that's in-house, a freelancer, or an agency, and this service works alongside that rather than replacing it.
Not as part of this service. It's worth being upfront that video production isn't offered here specifically because it's outside the core specialism, and finding the right production partner is a separate decision best made on its own criteria (budget, style, location) rather than an add-on to an SEO engagement.
YouTube functions as a distinct search engine with its own ranking signals, most notably audience retention and watch time, which don't have a direct equivalent in written content SEO. Title and description conventions also differ (YouTube titles have more flexibility with format and often benefit from different structures than a Google-facing meta title).
It depends on the product category. Simple, well-lit smartphone footage with a strong script can work well for product demonstration content; it doesn't need to be a polished commercial. The script and structure often matter more to whether the video actually answers the viewer's question than production value alone, though very poor audio or video quality will still hurt performance regardless of script quality.
If footage already exists, the work shifts to structuring the edit, titles and descriptions around what's there rather than scripting from scratch, though the ideal order is script first, filming second, since that produces more focused, search-relevant footage.
This depends on your hours tier and how much of the monthly allocation is directed toward video versus the other services, agreed based on priorities each month rather than a fixed number promised upfront regardless of what else needs attention that month.
Short-form video scripting can be included where relevant, generally adapted from the same core script or content topic rather than developed as an entirely separate short-form strategy, consistent with the repurposing approach used across the rest of the content services.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your store.
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