Shopify gives every store the same fixed URL structure and the same app-driven speed risks. We work inside those constraints instead of pretending they don't exist, so your store gets found by the shoppers actually searching for what you sell.
Built specifically for Shopify stores.
Products sit under /products/, collections under /collections/, and blog posts under /blogs/, fixed at the platform level with no supported way to remove them. Any SEO work on Shopify has to work inside that structure, not pretend it can be rebuilt from scratch.
The bigger risk usually isn't the URL structure itself. It's what merchants add on top of it. A store running ten or fifteen apps for reviews, upsells, and marketing tracking often ends up with render-blocking scripts nobody approved. That quietly costs both speed and conversions. Products sitting in multiple collections can also generate near-duplicate pages that split ranking signals instead of competing as one strong page.
None of this is unfixable. It just needs handling with Shopify's specific architecture in mind, not a generic technical SEO checklist.
Good Shopify SEO means working inside the platform's constraints, not against them.
Technical fixes, product and category page optimisation, and content built around Shopify's own architecture, aimed at getting the right shoppers to your store. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your Shopify setup, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
A replatform, a domain change, or a large URL restructure is one of the highest-risk moments in ecommerce SEO. Done without a proper redirect map and pre-launch technical check, it's realistic to lose a significant share of organic traffic, sometimes for months. If a migration is coming up, this gets folded into the retainer work. See Site Migration SEO for more.
Not entirely. Shopify enforces those base paths at the platform level, and there is no supported way to remove them completely. What we can control is everything after that: the handle itself and how collections are organised. Duplicate paths to the same product are handled with canonical tags.
Yes, and it's one of the most common issues we find. Apps can add scripts to every page load regardless of whether that page needs the feature. Page speed is a genuine ranking factor as well as a conversion one. Part of our work is identifying which apps are worth their performance cost.
It's worth addressing rather than ignoring, particularly on stores with a lot of cross-listed products. Shopify doesn't always apply the strongest possible canonical setup by default. We check this specifically and correct it where it's splitting authority across near-duplicate URLs.
Yes. Shopify allows robots.txt customisation through a robots.txt.liquid file. This lets us block low-value crawlable paths, like certain filtered or tag-based URLs, without blocking anything that should be indexed.
Shopify's content options are built around the blog and the fixed page structure. There's no true subfolder architecture for organising broader content the way a WordPress site can. We work around this by structuring blog content deliberately rather than treating it as an afterthought.
It's a strong starting point, not a guarantee. The CDN and hosting handle the infrastructure side well. But front-end bloat from apps and themes is what actually determines real-world load times, and that's on the merchant's side to manage.
This depends on whether the product is likely to come back in stock and how much existing ranking value the page has. We typically decide between keeping the page live with clear stock messaging, redirecting it, or repurposing it, rather than applying one rule to every product.
Yes, and it's included as part of the same work rather than a separate project. The structured, well-organised product and collection content that helps traditional search rankings is largely the same content. It's what helps a store get surfaced in AI-generated answers too.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked on Shopify stores and several other platforms across our combined SEO careers.
We'll look at your current visibility, your app stack, your collection and tag structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked on Shopify stores and several other platforms across our combined SEO careers.
Every platform has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: