BigCommerce gives merchants real native control over URLs and schema, rarely matched by other hosted platforms. We build on that foundation and fix the content gaps it leaves behind.
Built specifically for BigCommerce stores.
BigCommerce doesn't force a fixed /products/ or /categories/ folder into every URL. That native flexibility, plus stronger default product and review schema, puts it ahead of several hosted competitors out of the box.
The gap is content. The native blog has fewer categorisation and tagging options than WordPress, and filtered category pages can spin off near-duplicate URLs if left unmanaged.
None of it is a dealbreaker. It just needs deliberate structure, not the theme's defaults left untouched.
Good BigCommerce SEO means working inside the platform's constraints, not against them.
Technical fixes, URL and schema configuration, and content built around BigCommerce's real strengths, aimed at getting the right shoppers to your store. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your BigCommerce setup, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
A replatform, a domain change, or a large URL restructure is one of the highest-risk moments in ecommerce SEO. Done without a proper redirect map and pre-launch technical check, it's realistic to lose a significant share of organic traffic, sometimes for months. If a migration is coming up, this gets folded into the retainer work. See Site Migration SEO for more.
It's a stronger starting point than several competing platforms, but it isn't complete on its own. Structured data, filtered URL handling, and content architecture still need deliberate configuration rather than being fully solved by defaults.
Yes, largely. BigCommerce's URL structure isn't as rigidly enforced as Shopify's, which means cleaner, custom paths are achievable through native settings rather than workarounds.
The native blog app has fewer categorisation and tagging options than a WordPress blog, which makes it harder to build a large, well-organised content library. We work around this with deliberate structure rather than treating the limitation as a dead end.
We apply canonical tags pointing filtered variations back to the main category page. This way, search engines consolidate ranking signals rather than splitting them across near-identical URLs.
Only if there's a clear business case beyond SEO, such as a highly custom front-end requirement. Headless setups shift a lot of technical SEO responsibility onto custom development, and that trade-off needs understanding before you commit.
Basic product and review schema is often present by default, but it isn't always complete. It needs checking for accuracy, particularly around pricing and availability fields.
BigCommerce generally offers more native flexibility over URL structure and schema, while Shopify has a larger app ecosystem and a bigger content and theme community. Neither is a straightforward upgrade over the other, since the right fit depends on catalogue and content needs.
Yes. The well structured product and category content that supports strong technical SEO on BigCommerce also supports visibility in AI-generated answers. It's included as part of the same work.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked on BigCommerce stores and several other platforms across our combined SEO careers.
We'll look at your current visibility, your URL and schema setup, your blog structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked on BigCommerce stores and several other platforms across our combined SEO careers.
Every platform has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: