This category gets scrutinised more heavily than almost anywhere else in ecommerce. Pages referencing conditions or health outcomes need clear evidence and credible sourcing, or they risk being suppressed in rankings.
Built specifically for health and supplement brands.
This category also carries genuine legal and advertising restrictions around what can be claimed, separate from what Google rewards. Some obvious, high-volume symptom-based keywords are ones a compliant brand simply shouldn't target directly.
Competition is also unusually concentrated, with a handful of established brands occupying most of the visible search real estate. Specific, long-tail content built around real formulations and legitimate use cases is a more realistic route to visibility.
None of this is unfixable. It just needs content built and sourced within real compliance limits, not written and adjusted after the fact.
Good supplement SEO means working within real compliance limits, not writing content and adjusting it afterwards.
Technical fixes, product and category page optimisation, and content built around how health and supplement shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for health and supplements businesses. It's the same core SEO, GEO, and content work behind every other industry page. It's just informed by how people actually search for health and supplements products, whichever platform your store runs on.
Only where it's appropriate and compliant. We won't build content that implies a supplement treats or cures a condition, since that's both a legal risk and something Google actively penalises. We focus instead on legitimate use-case, ingredient, and formulation content that can rank without overstating what the product does.
This category has unusually concentrated competition, partly because established brands have built up years of trust signals Google weighs heavily here. Our approach is to target the specific, long-tail searches those brands often under-serve rather than compete directly on broad terms.
We work within your compliance boundaries from the start rather than writing content and adjusting afterwards. That usually means leading with formulation detail, transparent sourcing, and legitimate use cases instead of outcome-based claims.
It matters more here than in most categories. Clear authorship and review credentials on health-adjacent content is one of the trust signals Google's quality guidelines explicitly call out. We build that into the content process rather than treating it as optional polish.
Yes, that long-tail, specific search behaviour is exactly where a smaller supplement brand has the most realistic chance to rank. Dominant brands typically build broader content rather than dosage or combination-specific pages.
Where credible, relevant research exists and supports a claim you can stand behind, yes, and we'll cite it properly. We won't reference studies to imply a stronger claim than the research actually supports.
The same compliance boundaries apply. AI tools tend to surface well-sourced, clearly qualified content in health-adjacent categories. The disciplined, evidence-based content approach we use for Google search is also what supports visibility in AI-generated answers.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across health and supplements and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your claims and compliance position, your content structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across health and supplements and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: