Food and drink brands, from coffee to snack boxes to wine, often run on subscriptions and repeat orders rather than one-off sales. That means search includes both first-time discovery terms and renewal-stage comparisons.
Built specifically for food and drink brands.
Dietary and allergen search makes up a large share of genuine long-tail volume here: gluten-free, vegan, dairy-free, and nut-free searches are common and specific. For someone with an allergy, this isn't a marketing filter, it's a safety question.
Food search also mixes local and national intent in a way most ecommerce categories don't. Someone might search nationally for a brand, but locally for same-day delivery in their own area.
Recipe and usage content is a genuine, underused opportunity, since most food and drink retailers explain what they sell but rarely how to use it.
Good SEO for food and drink brands means working with how buyers actually search, not against it.
Technical fixes, product and category page optimisation, and content built around how food and drink shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for food and drink businesses. It's the same core SEO, GEO, and content work, applied to how people actually search for food and drink, whichever platform your store runs on. Nothing here is priced or sold as an add-on.
Yes, because renewals depend on having new customers to renew in the first place. Discovery-stage content still needs to bring people in, alongside separate content aimed at existing subscribers comparing plans or considering a switch.
Very. These claims affect real safety decisions, so content should be accurate, clearly worded, and aligned with official allergen labelling guidance. It shouldn't be written loosely for search visibility alone.
Yes. Usage and pairing content built around your own products is an underused opportunity in this category. It supports product pages directly through internal links, rather than existing as a separate side project.
Where it's genuinely offered, yes. Thin or duplicate local pages for areas without a real local offering tend to do more harm than good. This only makes sense where the service is real.
Yes, in ways specific to the category, such as Christmas hampers, barbecue-season spikes, and January's rise in dietary and "dry January" style searches. Each of these is worth planning content around separately.
Specificity tends to work better than trying to match a supermarket's scale. Depth on dietary suitability, ingredient sourcing, and genuine usage content plays to strengths a large, generic retailer usually doesn't bother building.
Increasingly, particularly for dietary-specific requests such as best gluten-free snack brands. Accurate, clearly structured dietary information makes it more likely a product gets surfaced correctly in that kind of answer.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across food and beverage and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your dietary and allergen content, your subscription pages, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across food and beverage and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: