Demand for specific items can double or triple in weeks around weather shifts, key retail dates, and moments like wedding season. A category page that isn't ready before that window opens misses much of the value it could capture.
Built specifically for fashion and apparel brands.
Buyers also search with their eyes as much as their words. Google Lens and visual search are a real source of traffic, which makes image quality, alt text, and structured data part of the technical work.
High return rates in this category also mean product pages carry a heavier trust burden than most sectors. Size charts, fit guidance, and honest sizing content all influence whether a visit converts.
None of this is unfixable. It just needs seasonal planning and technical handling built around how fashion actually turns over, not a generic checklist.
Good fashion SEO means working with the category's seasonality and visual search habits, not against them.
Technical fixes, product and category page optimisation, and content built around how fashion and apparel shoppers actually search. Most of the hours go here.
The same work as SEO, just showing up in AI-generated shopping answers too. Built into the standard work already covered above, at no extra cost.
Repurposed from the same core work, used where it makes sense for your store.
Every month, this is what actually gets done on your store:
All time is logged and available on request. The specifics of what gets prioritised get agreed together in advance.
| Typical agency | Us | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always senior level, every time |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same person from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what your store needs.
Four steps. No obligation until step four.
15 minutes. We ask about your store, your product range, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement across a catalogue. If it doesn't, you keep the audit.
Your SEO, GEO/AI visibility, Google Merchant Center, social presence, and email, all reviewed and ranked by priority on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month. A team big enough to need account managers and junior staff has to charge that just to make money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget. Experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your store needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for stores that want this moving as fast as possible.
This isn't a separate service for fashion and apparel businesses. It's the same core SEO, GEO, and content work behind every other industry page. It's just informed by how people actually search for fashion and apparel products, whichever platform your store runs on.
Only if the changes aren't handled properly. The main risk is broken or thin pages left behind when a product is removed. We build a process for redirecting or repurposing discontinued product URLs. Category pages stay structured so seasonal turnover doesn't cost you rankings you've already earned.
Yes. Image alt text, image structured data, and file naming are part of the core technical work for fashion clients. A meaningful share of discovery for apparel happens through Google Lens and image search rather than typed queries alone.
We work backwards from known demand windows, such as wedding season, back-to-school, or festive gifting. Pages and content go live and get indexed well before search volume actually rises. That's better than publishing once a trend is already visible in the data.
Indirectly, yes. Clearer size guides, fit content, and honest product detail don't just help rankings. They also reduce the mismatched-expectation returns that come from a customer guessing at fit. That's part of why product page content is treated as SEO work, not just conversion copywriting.
It changes the approach rather than ruling it out. For short-lived collections we focus more on category and brand-level SEO, plus content with a longer shelf life than the individual drop. That way the site keeps building authority even as individual products come and go quickly.
Gift guide and edit-style content is part of the seasonal content plan. It's timed and structured to rank ahead of the actual shopping window, rather than published once competitors are already visible.
We look at how those variants are structured technically: URL parameters, canonical tags, and whether variants should be separate indexable pages or consolidated. This is part of the technical SEO review, since it affects both crawl efficiency and duplicate content risk.
A 3-month minimum, because that's roughly how long ecommerce SEO needs to show real movement across a catalogue. After that, it's month to month. Most agencies ask for six months minimum, so this is about half that.
The work still happens every month regardless: audits, fixes, content, and a report on all of it. Nobody can honestly promise rankings, since Google's algorithm sits outside anyone's control. What we can promise is that the work gets done, and an honest conversation if something isn't tracking the way it should.
It's always us doing the actual work, senior level throughout. Pricing is stated upfront. You reach us directly. The comparison table above breaks this down fully.
Genuinely free. It's the way you get to see real findings on your own store before committing any money. We've worked across fashion and apparel and several other ecommerce categories across our combined SEO careers.
We'll look at your current visibility, your seasonal content, your size and variant structure, and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked across fashion and apparel and several other ecommerce categories across our combined SEO careers.
Every industry has its own quirks. Here's what matters for the others:
Every part of the retainer, explained on its own page: